
A seamless user experience (UX) can make or break a B2B eCommerce platform. In this guide, you’ll discover why UX is critical for winning customer loyalty, boosting conversions, and staying competitive. From intuitive navigation and mobile optimisation to personalisation and data-driven insights, learn how to create a platform that keeps buyers engaged.
6 min readRead More
The B2B buying process isn’t just a bigger version of B2C shopping — it’s a completely different beast. It’s slower, involves more people, and comes with more pressure to make the right choice. From the moment a need is spotted to building a long-term supplier relationship, each stage has its quirks. And with technology now ...
5 min readRead More
Live chat is a powerful tool for B2B eCommerce, offering real-time support, higher conversions, and stronger customer relationships. By proactively engaging buyers, addressing critical questions, and minimising cart abandonment, businesses can enhance sales and foster loyalty. Key strategies include targeting high-intent pages, personalising messages, and blending AI chatbots with human support. When implemented effectively, live ...
7 min readRead More
Let’s be honest: B2B isn’t what it used to be. The one-size-fits-all approach that worked for your wholesale business is gone. Now, it’s imperative to know your buyers. And that’s where B2B customer segmentation comes in. If you’re thinking, “Sounds fancy, but do I really need it?” trust us, you do. And the good news ...
6 min readRead More
The B2B communication that is truly effective is not limited to courteous emails and phone calls; it is the very foundation of sturdy and enduring business ties. In contrast to B2C, B2B communication is concerned about building and maintaining long-term relationships, multi-channel engagement, and joint ventures of different departments. The start of the right channels ...
7 min readRead More
When closing a sale feels like the cream of the top, it’s simply just the start of a much longer and potentially profitable relationship in a B2B industry. After-sales support allows your clients to make full use of what they bought and keeps them loyal to your business. Take care of these relationships, and you ...
5 min readRead More
B2B communication is necessary in today’s fast-moving wholesale and eCommerce business environments. This guide begins the discussion around the essential and necessary ingredients of B2B communication strategies focusing on tools, channels and plans. When these elements are well understood, uplifted, and managed, strong bonds and great business growth can be achieved quickly. Whether increasing internal ...
6 min readRead More
B2B client engagement is an important part of the business since it helps in developing and strengthening business relations. Contrary to the B2C ...
6 min readRead More
Improving the B2B customer experience is not luxurious in today’s fast-paced fast-changing world but mandatory. While companies aim to achieve success and foster longevity in their relations with customers, it’s imperative to look deeper into the customer experience (CX). The information covered in this article will include B2B customer experience, what is next, best solutions ...
7 min readRead MoreGet the latest commerce news, trends, and strategies to grow your business
By submitting this form, you agree to receive promotional messages from Simplisales