Simplisales B2B Ecommerce Blog
Crafting a Modern B2B Ecommerce Platform
A generation of new B2B e-commerce buyers has been rising and, in doing so, has created an entirely new and increasingly digital landscape. Today, 80% of B2B sales will be conducted through digital channels, but millennials will buy them. These tech-savvy customers expect these intuitive, seamless and engaging online experiences; similar to the ones on […] 6 min readREAD MORE
B2B Holiday Marketing Calendar Guide 2025
A holiday marketing calendar is essential for B2B wholesalers to strategically plan promotions, align operations, and stay competitive during peak sales seasons. By anticipating demand, streamlining promotions, and strengthening client partnerships, businesses can maximise holiday-driven revenue opportunities. Key strategies include setting clear goals, segmenting audiences, and aligning inventory while leveraging tools like Google Calendar and […] 5 min readREAD MORE
B2B Marketing Ideas for Valentine’s Day 2025
Valentine’s Day presents a unique opportunity for B2B companies to foster meaningful connections with clients, partners, and stakeholders. By leveraging creative campaigns and thoughtful outreach strategies, businesses can boost customer loyalty, enhance brand relationships, and even drive lead generation. Effective Valentine’s Day B2B initiatives include client appreciation, engaging messaging, and holiday-themed offers. Whether through personalised […] 7 min readREAD MORE
Enhancing B2B Cyber Security
As the world turns into a digital market, more risks are surrounding the business entity. This is especially important for companies that engage in Business to Business, where usually significant data and/or transactions are exchanged. In this article, the author explores the key actionable approaches that will improve B2B cyber security, and secure an organisation […] 9 min readREAD MORE
The Complete Guide to Multi-Warehouse Management for B2B Businesses
Multiple warehouse management is a fact of life in today’s time-bound B2B commerce environment, where supply chain management is critical. The Multi-Warehouse concept involves the overall administration in the corporate organisation of the stores/warehouses and their operation, whereby the stores/warehouses may also be situated in other regions. In the case of wholesalers, this makes stock […] 6 min readREAD MORE
A holiday marketing calendar is essential for B2B wholesalers to strategically plan promotions, align operations, and stay competitive during peak sales seasons. By anticipating demand, streamlining promotions, and strengthening client partnerships, businesses can maximise holiday-driven revenue opportunities. Key strategies include setting clear goals, segmenting audiences, and aligning inventory while leveraging tools like Google Calendar and ...
5 min readRead More
Valentine’s Day presents a unique opportunity for B2B companies to foster meaningful connections with clients, partners, and stakeholders. By leveraging creative campaigns and thoughtful outreach strategies, businesses can boost customer loyalty, enhance brand relationships, and even drive lead generation. Effective Valentine’s Day B2B initiatives include client appreciation, engaging messaging, and holiday-themed offers. Whether through personalised ...
7 min readRead More
Integrated Product Information Management (PIM) systems centralize and streamline product data, enabling wholesalers and B2B companies to efficiently manage and distribute accurate information across multiple channels like ERP, CRM, and e-commerce platforms. Benefits include improved efficiency, seamless updates, enhanced collaboration, and better customer experiences. While challenges like complex integration, data migration, and costs exist, they ...
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In the ever-evolving business of retail, it is critical for businesses to regularly update and have accurate information about their products regardless of whether they’re conducting business-to-business, wholesale, or e-commerce. PIM systems are becoming valuable tools that enable retailers to address issues linked to product data, showcase standard experiences to customers, and respond to changed ...
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B2B marketing involves strategies used by wholesalers to promote products or services to other businesses rather than individual consumers. These efforts focus on building trust and reliability to attract potential business clients through methods like content marketing, SEO, and targeted digital techniques. Effective B2B marketing strategies include using social media, case studies, and email marketing ...
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Customer engagement is widely recognised as a strategic approach to business success in a B2B marketing environment. The essence of a good ...
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Content marketing is one of the most effective ways business operations seek to reach out to the intended target consumers and increase their market share. But depending on the type of market; B2B (business-to-business) and B2C (business-to-consumer), the approach taken to content marketing differs a lot. It is important to grasp these distinctions to create ...
6 min readRead More
As Valentine’s Day approaches, the air is filled with romance and anticipation, but for B2B businesses, it’s also a golden opportunity to maximise sales and spread the love ...
8 min readRead More
As ‘doing business’ evolves into a sophisticated activity for organisations, where automation, business information, and smart technologies blend and combine at every stage, mastering the fundamentals of business has become critical. And one of the ongoing challenges for businesses in areas such as manufacturing, retail, and eCommerce in terms of properly running operations, carrying out ...
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